Today let’s discuss Social Media Marketing which is also known as SMM in Digital Marketing.
“Nothing influences people more than a recommendation from a trusted friend.”
− Mark Zuckerberg, Founder of Facebook
Social Media Marketing
In today’s business is dominated by customers and their demands. People prefer to see referrals, reviews over Google search results or a website before purchasing a product or services.
Social Media Marketing is one of the most powerful tools which can be used to benefit your business.
Using Social Media for Marketing can enable Your Business to look further to reach more customers. Your customers are interacting with brands through social media, therefore, having a strong Social Media Marketing plan and presence on the web is the key to tapping into your customer’s interest.
Here are a few reasons why Social Media Marketing is important for your businesses.
Gain valuable customer insights
Know about your customer who they are, what they like and how do they feel about your brand. Through daily social media, activities engage with your customers and gather a relevant customer data which will be useful to make smarter decisions in your business.
You can test your customer's reaction and get analyses report regarding the conversation around your brand.
Increase brand awareness and loyalty
It is easy for your customers to find each and every detail regarding your business brand through social media, you can update regarding upcoming products details. Which will enable your customers to find and connect with your business brand, you're more likely to increase customer retention and brand loyalty.
Generate higher converting leads
Regular and timely interactions with customers regarding your product and services on social media will increases sales and services for your business. In the year 2015 many companies of the state reported that they nearly increased 75 percent of sales by engaging on social media within 12 months.
Provide rich customer experiences
Most of your customers expect you to be on social media since 67 percent of consumers visit your social media to review your product and get customer service. They expect fast response time and 24/7 support and companies which deliver the fast responses will be the winner.
Increase website traffic and search ranking
The best way to increase traffic for your business website is through social media. Not only do social media help you direct people to your website, but the more social media shares you receive, the higher your search ranking will be.
Find out what your competitors are doing
With the help of social media monitoring, you will get a key information about your competitors. This will initially help you to make strategic business decisions and stay ahead of your competitors.
Share content faster and easier
With the help of social media, specifically, when it comes to sharing content about your business, all you need to do is to share the details regarding your brand on social media network accounts.
Geo–targeting is an effective way to share your message to specific location audiences. Many of the social media like Facebook, Twitter and others have tools that allow you to communicate the right kind of content to your targeted audience.
Social media isn’t about sharing your brand or promoting your business. It is one of the best ways to build a relationship with your customers. For example, social media allows your customers to create a dialogue regarding your brand before, during and after when they have booked a product or services with your company. This kind of social media dialogue between your brand and customers is something which traditional advertising cannot achieve.